Sebastián Beretta is an Art Director and Production Designer with over twenty years of experience in advertising, music videos, short films, and audiovisual content. Since 2004, he has been working across the fields of commercial and music filmmaking, blending a cinematic sensibility with a contemporary technical approach that integrates set design, visual storytelling, and production technology.

 

He has worked on campaigns for leading international brands such as Coca-Cola, Volkswagen, Ford, Americanino, Mercado Libre, among others. His collaborations include top production companies like Landia, Primo, Huinca, and Virgen Films, and acclaimed directors such as Ian Pons Jewell, Martin Werner, Antoine Bardou-Jacquet, Adrián Caetano, Nicolás Pérez Veiga, Andy Fogwill, Martín Werner, Lucas Shannon, and Tomás Quartino, among others.

 

In the music industry, he has designed and led the art direction for videos by artists such as Milo J, Tini, Dillom, Bizarrap, L-Gante, and Juan Ingaramo, creating visual worlds that range from poetic realism to experimental aesthetics — always with a strong cinematic identity.

 

His work is defined by a meticulous visual construction grounded in detail, texture, and the narrative relationship between art direction, light, and camera. He combines traditional set design craftsmanship with digital tools such as Photoshop, SketchUp, and Blender, developing high-end technical and conceptual visualizations. In recent years, he has also incorporated artificial intelligence into his creative process, exploring new approaches to design, previsualization, and aesthetic development within the art department.